Domain Name Selection

Domain Name Selection is a strategic decision-making process within brand naming that involves identifying and acquiring a unique, commercially viable web address aligning with a brand’s identity, positioning, and trademark strategy.

11

Publications

431

Citations

32

Authors

17

Institutions

Publications per year

2017–2026

0

Authors

32

  1. JM
    Jamie Murphy

    The University of Western Australia, Australia

    3 publications · 146 citations

    3

    h-index

  2. IF
    Ian Foster

    University of California San Diego, United States

    1 publications · 33 citations

    1

    h-index

  3. MB
    Maarten Boers

    Amsterdam UMC Location Vrije Universiteit Amsterdam, Netherlands

    1 publications · 12 citations

    1

    h-index

  4. AB
    Alfonso Bonillas

    University of Arizona, United States

    1 publications · 11 citations

    1

    h-index

  5. PB
    Philip Brown

    Manaaki Whenua – Landcare Research, New Zealand

    1 publications · 21 citations

    1

    h-index

1–5 of 32

Venues

  1. Electronic Markets

    EM · 1 publications · 48 citations

    1

    h-index

  2. The Journal of Rheumatology

    1 publications · 12 citations

    1

    h-index

  3. Decision Support Systems

    1 publications · 115 citations

    1

    h-index

  4. International Marketing Review

    1 publications · 37 citations

    1

    h-index

  5. 1

    h-index

1–5