Distribution Channel Allocation
Distribution Channel Allocation is a strategic decision-making framework within marketing management that specifies the assignment of exclusive rights to distribute products or services to select intermediaries, distinguishing it from non-exclusive or intensive distribution strategies by enforcing restricted channel participation to enhance brand control and market positioning.
26
Publications
1K
Citations
68
Authors
40
Institutions
Publications per year
2017–2026
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Libera Università Internazionale degli Studi Sociali Guido Carli, Italy
1 publications · 42 citations
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1–5 of 68
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Hong Kong Polytechnic University
Hong Kong, Hong Kong
2 h-index
3 publications
238 citations
University of Illinois Urbana-Champaign
Urbana, United States
2 h-index
4 publications
207 citations

Washington State University
Pullman, United States
1 h-index
1 publications
10 citations

Washington State University Vancouver
Vancouver, United States
1 h-index
1 publications
10 citations
Novosibirsk State University
Novosibirsk, Russia
1 h-index
2 publications
20 citations
EBS University of Business and Law
Wiesbaden, Germany
1 h-index
1 publications
10 citations

National Research University Higher School of Economics
Moscow, Russia
1 h-index
3 publications
30 citations
Second Military Medical University
Shanghai, China
1 h-index
1 publications
14 citations
1–8 of 40
3 publications · 121 citations
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2 publications · 103 citations
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2 publications · 30 citations
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OR · 1 publications · 42 citations
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1 publications · 99 citations
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