Distribution Channel Allocation

Distribution Channel Allocation is a strategic decision-making framework within marketing management that specifies the assignment of exclusive rights to distribute products or services to select intermediaries, distinguishing it from non-exclusive or intensive distribution strategies by enforcing restricted channel participation to enhance brand control and market positioning.

26

Publications

1K

Citations

68

Authors

40

Institutions

Publications per year

2017–2026

8

Authors

68

  1. JW
    Jiancai Wang

    Beijing Institute of Technology, China

    1 publications · 42 citations

    1

    h-index

  2. PD
    Pietro De Giovanni

    Libera Università Internazionale degli Studi Sociali Guido Carli, Italy

    1 publications · 42 citations

    1

    h-index

  3. HW
    Hartanto Wong

    Aarhus University, Denmark

    1 publications · 15 citations

    1

    h-index

  4. GZ
    Guowei Zhu

    Hunan University, China

    1 publications · 20 citations

    1

    h-index

  5. DW
    Donghai Wang

    Beihang University, China

    1 publications · 17 citations

    1

    h-index

1–5 of 68

Venues

  1. Omega

    3 publications · 121 citations

    3

    h-index

  2. International Journal of Production Economics

    2 publications · 103 citations

    2

    h-index

  3. Industrial Marketing Management

    2 publications · 30 citations

    2

    h-index

  4. Journal of the Operational Research Society

    OR · 1 publications · 42 citations

    1

    h-index

  5. Journal of the Academy of Marketing Science

    1 publications · 99 citations

    1

    h-index

1–5