Destination Value Proposition

Destination Value Proposition is a strategic marketing construct that specifies the unique combination of attributes, benefits, and experiences a destination offers to distinguish itself from competitors and attract its target market within the framework of destination positioning.

3

Publications

148

Citations

7

Authors

4

Institutions

Publications per year

2017–2026

1

Authors

7

  1. BM
    Badri Munir Sukoco

    Airlangga University, Indonesia

    1 publications · 45 citations

    1

    h-index

  2. YF
    Yu‐Hui Fang

    Tamkang University, Taiwan

    1 publications · 45 citations

    1

    h-index

  3. MM
    Mike Morgan

    Bournemouth University, United Kingdom

    1 publications · 55 citations

    1

    h-index

  4. CL
    Chia‐Ying Li

    National Taichung University of Science and Technology, Taiwan

    1 publications · 45 citations

    1

    h-index

  5. MS
    Marcelino Sánchez Rivero

    Universidad de Extremadura, Spain

    1 publications · 48 citations

    1

    h-index

1–5 of 7

Venues

  1. Tourism Analysis

    1 publications · 48 citations

    1

    h-index

  2. Service Business

    1 publications · 45 citations

    1

    h-index

  3. Journal Of Vacation Marketing

    JVM · 1 publications · 55 citations

    1

    h-index

  4. International Journal of Tourism Cities

    IJTC · 1 publications · 18 citations

1–4