Concepedia

Chia‐Ying Li

CL

35

Publications

2.6K

Citations

26

H-Index

2005

Active since

Affiliations

National Taichung University of Science and Technology(Current)

Tamkang University

National Cheng Kung University

Kun Shan University

National Yang Ming Chiao Tung University

Chia‐Ying Li is an author at National Taichung University of Science and Technology specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchInteractive MarketingCustomer SatisfactionCommunicationConsumer BehaviorSocial InfluenceDigital Marketing

Publications per year

2005–2023

35

Publications

35

Persuasive messages on information system acceptance: A theoretical extension of elaboration likelihood model and social influence theory

Chia‐Ying Li · Computers in Human Behavior · 2012 · 311 citations

Customer Satisfaction, Behavioral Decision Making, Persuasive Technology +18

How social commerce constructs influence customers' social shopping intention? An empirical study of a social commerce website

Chia‐Ying Li · Technological Forecasting and Social Change · 2017 · 229 citations

Customer Satisfaction, Online Customer Behavior, Empirical Study +10

The power of a thumbs-up: Will e-commerce switch to social commerce?

Chia‐Ying Li, Yi-Cheng Ku · Information & Management · 2017 · 213 citations

Online Customer Behavior, Social Media, Social Commerce +9

Predicting continuance intention toward mobile branded apps through satisfaction and attachment

Chia‐Ying Li, Yu‐Hui Fang · Telematics and Informatics · 2019 · 157 citations

Customer Satisfaction, Mobile Marketing, Behavioral Decision Making +11

A contingency model for knowledge management capability and innovation

Teresa Ju, Chia‐Ying Li, Tien‐Shiang Lee · Industrial Management & Data Systems · 2006 · 151 citations

Knowledge Creation, Km Strategy, Education +22

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