Concepedia

Custom Pricing

Custom Pricing is a pricing strategy within the domain of business-to-business marketing whereby individualized price quotes are offered to specific buyers based on unique negotiation terms, buyer-specific value assessments, and tailored contractual conditions, distinguishing it from standardized or list pricing approaches.

11

Publications

314

Citations

27

Authors

19

Institutions

Publications per year

2017–2026

5

Variants

Individualized Pricing

Parents

Publications

11

Negotiating Prices for Customized Services

S. Roth, Herbert Woratschek, Sven Pastowski · Journal of Service Research · 2006 · 60 citations

, , +13

Optimal Price Targeting

Adam N. Smith, Stephan Seiler, Ishant Aggarwal · Marketing Science · 2022 · 49 citations

, , +15

Should Firms Employ Personalized Pricing?

Toshihiro Matsumura, Noriaki Matsushima · Journal of Economics & Management Strategy · 2015 · 46 citations

, , +8

Bid-response models for customised pricing

Vishal Agrawal, Mark Ferguson · Journal of Revenue and Pricing Management · 2007 · 40 citations

, , +11

A note on the future of personalized pricing: cause for concern

Jean‐Pierre van der Rest, Alan Sears, Li Miao et al. · Journal of Revenue and Pricing Management · 2020 · 31 citations · Full text

, , +12

1–5 of 11

Authors

27

  1. VA
    Vishal Agrawal

    Georgetown University, United States

    2 publications · 50 citations

    2

    h-index

  2. MF
    Mark Ferguson

    Georgia Institute of Technology, United States

    2 publications · 50 citations

    2

    h-index

  3. DW
    David W. Arnesen

    Seattle University, United States

    1 publications · 13 citations

    1

    h-index

  4. AN
    Adam N. Smith

    University College London, United Kingdom

    1 publications · 49 citations

    1

    h-index

  5. SP
    Sven Pastowski

    University of Bayreuth, Germany

    1 publications · 60 citations

    1

    h-index

1–5 of 27

Institutions

19

  1. Georgia Institute of Technology

    Atlanta, United States

    2 h-index

    4 publications

    100 citations

  2. University of Minho

    Braga, Portugal

    1 h-index

    1 publications

    21 citations

  3. Shandong Management University

    Jinan, China

    1 h-index

    1 publications

    20 citations

  4. Columbia University

    New York, United States

    1 h-index

    1 publications

    11 citations

  5. The University of Tokyo

    Tokyo, Japan

    1 h-index

    1 publications

    46 citations

  6. Imperial College London

    London, United Kingdom

    1 h-index

    1 publications

    49 citations

  7. John Marshall Law School

    Chicago, United States

    1 h-index

    1 publications

    11 citations

  8. The University of Texas at Dallas

    Richardson, United States

    1 h-index

    3 publications

    39 citations

1–8 of 19

Venues

  1. Journal of Revenue and Pricing Management

    2 publications · 71 citations

    2

    h-index

  2. SSRN Electronic Journal

    Repository · 1 publications · 11 citations

    1

    h-index

  3. 1

    h-index

  4. Technological Forecasting and Social Change

    1 publications · 20 citations

    1

    h-index

  5. Journal of Service Research

    JSR · 1 publications · 60 citations

    1

    h-index

1–5