Cross-platform Analytics

Cross-Platform Analytics is a form of social media analytics that integrates and analyzes user behaviors, content, and engagement across multiple digital platforms to identify patterns and derive insights that cannot be obtained from platform-specific analysis alone.

Publications

2.7K

Citations

212

Authors

119

Institutions

Publications per year

2017–2026

Parents

Social Media Analytics

Children

Cross-platform Anomaly DetectionCross-platform Attribution ModelingCross-platform Audience SegmentationCross-platform BenchmarkingCross-platform Campaign MeasurementCross-platform Community DetectionCross-platform Comparative AnalysisCross-platform Content Performance AnalysisCross-platform Conversion TrackingCross-platform Customer Journey Analysis

Publications

Developing an online hate classifier for multiple social media platforms

Joni Salminen, Maximilian Hopf, Shammur Absar Chowdhury et al. · Human-centric Computing and Information Sciences · 2020 · 288 citations · Full text

Computing, Computer Science, Information Systems +17

The Polarity of Online Reviews: Prevalence, Drivers and Implications

Verena Schoenmueller, Oded Netzer, Florian Stahl et al. · Journal of Marketing Research · 2020 · 204 citations

Business, Information Systems, Marketing +16

Cross-Platform Identification of Anonymous Identical Users in Multiple Social Media Networks

Xiaoping Zhou, Xun Liang, Haiyan Zhang et al. · IEEE Transactions on Knowledge and Data Engineering · 2015 · 202 citations

Computing, Computer Science, Data Mining +10

Social media analytics for enterprises: Typology, methods, and processes

In Lee · Business Horizons · 2017 · 173 citations

Business, Information Systems, Management Information Systems +12

User Identity Linkage by Latent User Space Modelling

Xin Mu, Feida Zhu, Ee‐Peng Lim et al. · 2016 · 165 citations

Computing, Data Science, Recommender Systems +14

1–5 of 61

Authors

212

FS
Florian Stahl
University of Mannheim, Germany
3 publications · 441 citations
2
h-index
SC
Simon Caton
Karlsruhe Institute of Technology, Germany
2 publications · 48 citations
2
h-index
CX
Changsheng Xu
Chinese Academy of Sciences, China
2 publications · 81 citations
2
h-index
QL
Qin Lv
University of Colorado Boulder, United States
2 publications · 102 citations
2
h-index
MC
Martin Chorley
Cardiff University, United Kingdom
2 publications · 48 citations
2
h-index

1–5 of 212

Institutions

119

1–8 of 119

Venues

Proceedings of the International AAAI Conference on Web and Social Media
3 publications · 111 citations
3
h-index
Online Social Networks and Media
OSNEM · 1 publications · 22 citations
1
h-index
Business Horizons
1 publications · 173 citations
1
h-index
Journal of Media Economics
1 publications · 65 citations
1
h-index
DOAJ (DOAJ: Directory of Open Access Journals)
Repository · 1 publications · 18 citations
1
h-index

1–5