Cost Advantage

Cost Advantage is a form of competitive advantage whereby a firm achieves and sustains lower costs of producing and delivering a product or service than its rivals for a comparable offering, enabling it to obtain superior performance through lower prices, higher margins, or both.

183

Publications

19.1K

Citations

333

Authors

206

Institutions

Publications per year

2017–2026

26

Authors

333

  1. RW
    Robin Wensley

    University of Warwick, United Kingdom

    4 publications · 3.5K citations

    4

    h-index

  2. WB
    William Boulding

    Duke University, United States

    4 publications · 422 citations

    4

    h-index

  3. TP
    Torben Pedersen

    Copenhagen Business School, Denmark

    3 publications · 312 citations

    3

    h-index

  4. SS
    Stephen S. Golub

    Swarthmore College, United States

    3 publications · 174 citations

    3

    h-index

  5. PM
    Peter Maskell

    Copenhagen Business School, Denmark

    3 publications · 312 citations

    3

    h-index

1–5 of 333

Venues

  1. Management Science

    8 publications · 993 citations

    8

    h-index

  2. SSRN Electronic Journal

    Repository · 7 publications · 377 citations

    7

    h-index

  3. Journal of Marketing

    JM · 6 publications · 3.6K citations

    6

    h-index

  4. Marketing Science

    5 publications · 598 citations

    5

    h-index

  5. Production and Operations Management

    POMS · 3 publications · 92 citations

    3

    h-index

1–5