Concepedia

Content Monetization

Content Monetization is a strategic framework within influencer communication that systematically enables digital content creators to generate revenue from their content through mechanisms such as sponsored partnerships, affiliate marketing, paywalled content, and direct audience support, distinguishing it from general content distribution by its explicit economic value-extraction function.

93

Publications

4.1K

Citations

231

Authors

153

Institutions

Publications per year

2017–2026

59

Parents

Publications

93

Content Contribution for Revenue Sharing and Reputation in Social Media: A Dynamic Structural Model

Qian Tang, Bin Gu, Andrew B. Whinston · Journal of Management Information Systems · 2012 · 246 citations

, , +15

Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform

Shijie Lu, Dai Yao, Xingyu Chen et al. · Marketing Science · 2021 · 197 citations

, , +17

The complex problem of monetizing virtual electronic social networks

Eric K. Clemons · Decision Support Systems · 2009 · 162 citations

, , +13

“And Today’s Top Donator is”: How Live Streamers on <i>Twitch.tv</i> Monetize and Gamify Their Broadcasts

Mark R. Johnson, Jamie Woodcock · Social Media + Society · 2019 · 126 citations · Full text

, , +17

Paying Attention to Attention: A Conceptual Framework for Studying News Reader Revenue Models Related to Platforms

Merja Myllylahti · Digital Journalism · 2019 · 125 citations

, , +17

1–5 of 93

Authors

231

  1. MA
    Matthew Andrews

    Nokia (United States), United States

    4 publications · 177 citations

    4

    h-index

  2. MI
    Martin I. Reiman

    AT&T (United States), United States

    3 publications · 155 citations

    3

    h-index

  3. JL
    Jameson L. Hayes

    University of Alabama, United States

    2 publications · 47 citations

    2

    h-index

  4. AM
    Ankur Mehra

    Film Independent, United States

    2 publications · 58 citations

    2

    h-index

  5. SJ
    Sanjay Jain

    Texas A&M University, United States

    2 publications · 173 citations

    2

    h-index

1–5 of 231

Institutions

153

  1. University of Michigan

    Ann Arbor, United States

    3 h-index

    3 publications

    256 citations

  2. University of Massachusetts Amherst

    Amherst Center, United States

    3 h-index

    3 publications

    194 citations

  3. University of Auckland

    Auckland, New Zealand

    2 h-index

    3 publications

    113 citations

  4. The University of Texas at Dallas

    Richardson, United States

    2 h-index

    3 publications

    280 citations

  5. Carnegie Mellon University

    Pittsburgh, United States

    2 h-index

    2 publications

    52 citations

  6. New York University

    New York, United States

    2 h-index

    11 publications

    275 citations

  7. Stanford University

    Stanford, United States

    2 h-index

    3 publications

    102 citations

  8. Özyeğin University

    Istanbul, Türkiye

    2 h-index

    2 publications

    124 citations

1–8 of 153

Venues

  1. Management Science

    5 publications · 401 citations

    5

    h-index

  2. Journal of Management Information Systems

    JMIS · 4 publications · 398 citations

    4

    h-index

  3. Social Media + Society

    4 publications · 313 citations

    4

    h-index

  4. Information & Management

    3 publications · 159 citations

    3

    h-index

  5. New Media & Society

    3 publications · 71 citations

    3

    h-index

1–5