Competitive Differentiation is a strategic positioning approach within the broader category of brand differentiation that specifically emphasizes a brand’s unique attributes or capabilities relative to direct competitors in order to secure a distinct and advantageous market standing.
170
Publications
15.6K
Citations
332
Authors
207
Institutions
Publications per year
2017–2026
38
Parents
Publications
170
1–5 of 170
Authors
332
- EM
6
h-index
- JP
6
h-index
- JF
6
h-index
- MD
5
h-index
- JJ
5
h-index
1–5 of 332
Institutions
207
University of Alicante
Alicante, Spain
7 h-index
30 publications
1.7K citations
Linköping University
Linköping, Sweden
3 h-index
3 publications
618 citations
University of Southern California
Los Angeles, United States
3 h-index
4 publications
2.9K citations
The University of Sydney
Sydney, Australia
3 h-index
4 publications
149 citations
National Bureau of Economic Research
Cambridge, United States
3 h-index
4 publications
2.9K citations
University of Pennsylvania
Philadelphia, United States
3 h-index
3 publications
257 citations
Hanken School of Economics
Helsinki, Finland
3 h-index
8 publications
1.6K citations
Florida Agricultural and Mechanical University
Tallahassee, United States
3 h-index
4 publications
199 citations
1–8 of 207
Venues
- SSRN Electronic Journal
Repository · 5 publications · 904 citations
5
h-index
- Strategic Management Journal
SMJ · 5 publications · 1.9K citations
5
h-index
- Journal of Management
JOM · 4 publications · 212 citations
4
h-index
- Journal of Marketing
JM · 4 publications · 1K citations
4
h-index
- Journal of Strategic Marketing
3 publications · 91 citations
3
h-index
1–5