Communication Engagement
Communication Engagement is a construct in the field of digital transformation that denotes the degree and quality of interactive participation and mutual responsiveness between stakeholders facilitated through digital communication channels, distinguishing it from mere message dissemination by emphasizing reciprocal interaction, cognitive involvement, and emotional connection.
79
Publications
5.2K
Citations
214
Authors
120
Institutions
Publications per year
2017–2026
41
79
Rachel Davis Mersey, Edward C. Malthouse, Bobby J. Calder · Journal of Media Business Studies · 2010 · 254 citations
Business, Communication, Marketing +11
1–5 of 79
214
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3
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120
The University of Texas at Austin
Austin, United States
4 h-index
6 publications
117 citations
University of Bari Aldo Moro
Bari, Italy
3 h-index
3 publications
57 citations

Astronomical Observatory of Capodimonte
Naples, Italy
3 h-index
9 publications
171 citations

Victoria University of Wellington
Wellington, New Zealand
3 h-index
3 publications
57 citations

Queensland University of Technology
Brisbane, Australia
3 h-index
8 publications
202 citations

University of British Columbia
Vancouver, Canada
2 h-index
2 publications
202 citations
University of Alabama
Tuscaloosa, United States
2 h-index
2 publications
49 citations

Augusta University
Augusta, United States
2 h-index
2 publications
32 citations
1–8 of 120
4 publications · 205 citations
4
h-index
JACR · 2 publications · 73 citations
2
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IJDD · 2 publications · 32 citations
2
h-index
1 publications · 19 citations
1
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IJSC · 1 publications · 14 citations
1
h-index
1–5