Concepedia

Simona Rossi

SR

Statistics

Publications

4

Citations

369

H-Index

4

Active since

2021

Affiliations

Parthenope University of Naples(Current)

Scuola Superiore Sant'Anna

Simona Rossi is an author at Parthenope University of Naples specializing in marketing management, marketing, and urban branding.

Publications per year

2021–2022

4

Publications

4

Conceptualising and measuring social media engagement: A systematic literature review

Mariapina Trunfio, Simona Rossi · Italian Journal of Marketing · 2021 · 167 citations · Full text

Social Sciences, Communication, Information Systems +17

Advances in Metaverse Investigation: Streams of Research and Future Agenda

Mariapina Trunfio, Simona Rossi · Virtual Worlds · 2022 · 90 citations · Full text

Business, Marketing, Marketing Management +14

Reimagining urban destinations: Adaptive and transformative city brand attributes and values in the pandemic crisis

Cecilia Pasquinelli, Mariapina Trunfio, Nicola Bellini et al. · Cities · 2022 · 69 citations · Full text

Management, Marketing, Marketing Management +16

Sustainability in Overtouristified Cities? A Social Media Insight into Italian Branding Responses to Covid-19 Crisis

Cecilia Pasquinelli, Mariapina Trunfio, Nicola Bellini et al. · Sustainability · 2021 · 43 citations · Full text

Management, Marketing, Marketing Management +17

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