Churn Driver Analysis

Churn Driver Analysis is a systematic methodological approach that identifies and evaluates the underlying factors influencing customer attrition within a predictive analytics framework, distinguishing itself by focusing on causal inference and variable significance in retention modeling.

15

Publications

1K

Citations

37

Authors

23

Institutions

Publications per year

2017–2026

4

Authors

37

  1. DV
    Dirk Van den Poel

    Ghent University, Belgium

    2 publications · 427 citations

    2

    h-index

  2. BL
    Bart Larivière

    Ghent University, Belgium

    2 publications · 427 citations

    2

    h-index

  3. RJ
    Robert J. Willis

    University of Michigan, United States

    1 publications · 134 citations

    1

    h-index

  4. BB
    Bilqis Bolanle Amole

    University of Lagos, Nigeria

    1 publications · 16 citations

    1

    h-index

  5. SS
    Subrata Saha

    Aalborg University, Denmark

    1 publications · 35 citations

    1

    h-index

1–5 of 37

Venues

  1. Journal of the Operational Research Society

    OR · 2 publications · 146 citations

    2

    h-index

  2. European Journal of Marketing

    EJM · 1 publications · 32 citations

    1

    h-index

  3. Data

    1 publications · 25 citations

    1

    h-index

  4. International Journal of Research in Marketing

    IJRM · 1 publications · 19 citations

    1

    h-index

  5. Information Systems and e-Business Management

    1 publications · 75 citations

    1

    h-index

1–5