Cashback Offers

Cashback Offers is a sales promotion technique that belongs to the category of financial incentive mechanisms, distinguished by its promise to refund a percentage of the purchase amount to the buyer after the transaction, contingent upon the fulfillment of specified conditions.

28

Publications

3.6K

Citations

43

Authors

35

Institutions

Publications per year

2017–2026

6

Authors

43

  1. PV
    Prasad Vana

    Dartmouth College, United States

    3 publications · 89 citations

    3

    h-index

  2. JS
    Jorge Sáinz

    Universidad Rey Juan Carlos, Spain

    3 publications · 171 citations

    3

    h-index

  3. AL
    Anja Lambrecht

    London Business School, United Kingdom

    3 publications · 89 citations

    3

    h-index

  4. MB
    Marco Bertini

    Universitat Ramon Llull, Spain

    3 publications · 89 citations

    3

    h-index

  5. MT
    María Teresa Ballestar

    Universidad Rey Juan Carlos, Spain

    3 publications · 171 citations

    3

    h-index

1–5 of 43

Venues

  1. The Journal of Finance

    4 publications · 2.3K citations

    4

    h-index

  2. Financial Management

    FM · 3 publications · 275 citations

    3

    h-index

  3. SSRN Electronic Journal

    Repository · 3 publications · 49 citations

    3

    h-index

  4. Journal of Business Finance &amp Accounting

    2 publications · 72 citations

    2

    h-index

  5. Journal of Business Research

    JBR · 2 publications · 151 citations

    2

    h-index

1–5