María Teresa Ballestar

Knowledge, robots and productivity in SMEs: Explaining the second digital wave

María Teresa Ballestar, Ángel Díaz-Chao, Jorge Sáinz et al. · Journal of Business Research · 2019 · 192 citations

Organizational Communication, Business Intelligence, Digitalization +8

Customer segmentation in e-commerce: Applications to the cashback business model

María Teresa Ballestar, Pilar Grau Carles, Jorge Sáinz · Journal of Business Research · 2017 · 111 citations · Full text

Marketing Analytics, Customer Satisfaction, Business Intelligence +13

Predicting customer quality in e-commerce social networks: a machine learning approach

María Teresa Ballestar, Pilar Grau Carles, Jorge Sáinz · Review of Managerial Science · 2018 · 108 citations · Full text

Productivity and employment effects of digital complementarities

María Teresa Ballestar, Ester Camiña, Ángel Díaz-Chao et al. · Journal of Innovation & Knowledge · 2020 · 97 citations · Full text

Productivity Growth, Education, Total Factor Productivity +26

“Real impact”: Challenges and opportunities in bridging the gap between research and practice – Making a difference in industry, policy, and society

Yogesh K. Dwivedi, Anand Jeyaraj, Laurie Hughes et al. · International Journal of Information Management · 2024 · 82 citations · Full text

Industry Studies, Public Policy, Research Commercialization +10