Statistics
Publications
6
Citations
239
H-Index
6
Active since
2008
Affiliations
Prasad Vana is an author at Dartmouth College specializing in consumer behavior, business, and online consumer behavior.
Publications per year
2008–2022
6
6
The Effect of Individual Online Reviews on Purchase Likelihood
Prasad Vana, Anja Lambrecht · Marketing Science · 2021 · 97 citations · Full text
Keith Carlson, Praveen K. Kopalle, Allen Riddell et al. · International Journal of Research in Marketing · 2022 · 42 citations
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