Concepedia

Branded Materials

Branded Materials is an academic construct referring to tangible or digital assets systematically designed with consistent visual, textual, and experiential elements that embody a brand’s identity and strategically communicate its values, attributes, and positioning within organizational communication and marketing contexts.

25

Publications

895

Citations

71

Authors

39

Institutions

Publications per year

2017–2026

7

Parents

Publications

25

Successful branding of a commodity product: The case of RAEX LASER steel

Daniel H. McQuiston · Industrial Marketing Management · 2003 · 145 citations

, , +11

Cosmetics purchase behavior of educated millennial Muslim females

Suraiya Ishak, Ahmad Raflis Che Omar, Kartini Aboo Talib Khalid et al. · Journal of Islamic marketing · 2019 · 112 citations

, , +14

American Plastic: A Cultural History.

Eileen Boris, Jeffrey L. Meikle · The American Historical Review · 1997 · 99 citations

, , +17

Surveillance of the quality of turmeric powders from city markets of India on the basis of curcumin content and the presence of extraneous colours

Savita Dixit, S.K. Purshottam, Subhash K. Khanna et al. · Food Additives & Contaminants Part A · 2009 · 45 citations · Full text

, , +16

Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective

Mamtaj Akter, Nigar Sultana · Open Journal of Business and Management · 2020 · 37 citations · Full text

, , +14

1–5 of 25

Authors

71

  1. JL
    Jessica L. Reid

    University of Waterloo, Canada

    2 publications · 47 citations

    2

    h-index

  2. JL
    Jeffrey L. Meikle

    The University of Texas at Austin, United States

    2 publications · 128 citations

    2

    h-index

  3. DH
    David Hammond

    University of Waterloo, Canada

    2 publications · 47 citations

    2

    h-index

  4. IS
    I. S. Wilkinson

    Department of Conservation, New Zealand

    1 publications · 14 citations

    1

    h-index

  5. YW
    Yuling Wei

    Corvinus University of Budapest, Hungary

    1 publications · 16 citations

    1

    h-index

1–5 of 71

Institutions

39

  1. University of Waterloo

    Waterloo, Canada

    2 h-index

    8 publications

    188 citations

  2. Butler University

    Indianapolis, United States

    1 h-index

    1 publications

    145 citations

  3. Indian Institute of Toxicology Research

    Lucknow, India

    1 h-index

    4 publications

    180 citations

  4. Massey University

    Palmerston North, New Zealand

    1 h-index

    1 publications

    14 citations

  5. President University

    Bekasi, Indonesia

    1 h-index

    1 publications

    16 citations

  6. Nelson Mandela University

    Port Elizabeth, South Africa

    1 h-index

    1 publications

    14 citations

  7. Qazvin Islamic Azad University

    Qazvin, Iran

    1 h-index

    1 publications

    28 citations

  8. Manchester Metropolitan University

    Manchester, United Kingdom

    1 h-index

    1 publications

    28 citations

1–8 of 39

Venues

  1. Journal of Promotion Management

    JPM · 1 publications · 16 citations

    1

    h-index

  2. JAMA Network Open

    1 publications · 32 citations

    1

    h-index

  3. Journal of Hazardous Materials

    1 publications · 27 citations

    1

    h-index

  4. Food Additives & Contaminants Part A

    1 publications · 45 citations

    1

    h-index

  5. BMJ Open

    1 publications · 17 citations

    1

    h-index

1–5