Concepedia

Suraiya Ishak

SI

12

Publications

412

Citations

11

H-Index

2012

Active since

Affiliations

National University of Malaysia(Current)

Suraiya Ishak is an author at National University of Malaysia specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchConsumer Decision MakingBusiness StrategyConsumer PreferencesConsumer UncertaintyCulture

Publications per year

2012–2020

12

Publications

12

Cosmetics purchase behavior of educated millennial Muslim females

Suraiya Ishak, Ahmad Raflis Che Omar, Kartini Aboo Talib Khalid et al. · Journal of Islamic marketing · 2019 · 111 citations

Ethnicity, Consumer Study, Millennial Consumers +18

Impact of Consumer Awareness and Knowledge to Consumer Effective Behavior

Suraiya Ishak, Nur Faridah M. Zabil · Asian Social Science · 2012 · 91 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Consumer Study +17

A study on the mediating role of<i>halal</i>perception: determinants and consequence reflections

Suraiya Ishak, Abd Hair Awang, Mohd Yusof Hussain et al. · Journal of Islamic marketing · 2016 · 39 citations

Mediating Role, Consumer Uncertainty, Behavioral Decision Making +29

SMALLHOLDER AGRICULTURE COOPERATIVES’ PERFORMANCE: WHAT IS IN THE MINDS OF MANAGEMENT?

Suraiya Ishak, Ahmad Raflis Che Omar, Sarmila Md Sum et al. · Journal of Co-operative Organization and Management · 2020 · 39 citations

Cooperative System, Farming System, Sustainable Agriculture +9

Nurturing innovative employees: effects of organisational learning and work environment

Abd Hair Awang, Noorsafiza Mohd Sapie, Mohd Yusof Hussain et al. · Economic Research-Ekonomska Istraživanja · 2019 · 33 citations · Full text

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