Concepedia

Ágnes Hofmeister‐Tóth

ÁH

Statistics

Publications

8

Citations

207

H-Index

8

Active since

2004

Affiliations

Corvinus University of Budapest(Current)

Ágnes Hofmeister‐Tóth is an author at Corvinus University of Budapest specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessAdvertisingEngineeringCommunicationBehavioral ScienceInteractive Marketing

Publications per year

2004–2023

8

Publications

8

The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers

Attila Endre Simay, Yuling Wei, Tamás Gyulavári et al. · Asia Pacific Journal of Marketing and Logistics · 2022 · 44 citations

Artificial Intelligence, Engineering, Persuasive Technology +22

The content analysis of advergames in Hungary

Ágnes Hofmeister‐Tóth, Péter Nagy · Qualitative Market Research An International Journal · 2011 · 35 citations

Food Industry Web, Food Company, Game Semantics +19

A cross‐national study of the ecological worldview of senior consumers

Lynn Sudbury‐Riley, Ágnes Hofmeister‐Tóth, Florian Kohlbacher · International Journal of Consumer Studies · 2014 · 33 citations

Ecological Worldview, Aging, Consumer Study +21

Ethicality in Negotiation: An Analysis of Attitudes, Intentions, and Outcomes

Roger J. Volkema, Ágnes Hofmeister‐Tóth, Denise Fleck · International Negotiation · 2004 · 24 citations

Negotiation, Ethical Dilemma, Invalid Information +14

Environmentally conscious consumption patterns in Hungarian households

Ágnes Hofmeister‐Tóth, Kata Kelemen, Marianna Piskóti · Society and Economy · 2011 · 23 citations

Sustainable Consumption, Engineering, Sustainable Development +21

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