Concepedia

Brand Theft

Brand Theft is a form of intellectual property theft that involves the unauthorized appropriation and use of a distinctive brand identity, including its name, logo, or trademark, to misrepresent affiliation, deceive consumers, or gain competitive advantage.

4

Publications

163

Citations

7

Authors

6

Institutions

Publications per year

2017–2026

1

Parents

Publications

4

Retail brands and the theft of identity

Gary Davies · International Journal of Retail & Distribution Management · 1998 · 69 citations

, , +16

Brand Propagation From Large-Scale Fires

J P. Woycheese, Patrick J. Pagni, Dorian Liepmann · Journal of Fire Protection Engineering · 1999 · 58 citations

, , +6

Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues

Choice Reviews Online · 1995 · 24 citations

, , +15

Brand Hate and Brand Forgiveness - A Dynamic Analysis

Alexandra Sampedro · 2017 · 13 citations

, , +12

Protecting the Brand: Evaluating the Cost of Security Breach from a Marketer’s Perspective

Peter Choong, Ed Hutton, Paul Richardson et al. · Journal of Marketing Development and Competitiveness · 2017 · 13 citations

, , +10

1–5 of 4

Authors

7

  1. PJ
    Patrick J. Pagni

    University of California, Berkeley, United States

    1 publications · 58 citations

    1

    h-index

  2. DL
    Dorian Liepmann

    University of California, Berkeley, United States

    1 publications · 58 citations

    1

    h-index

  3. GD
    Gary Davies

    University of Manchester, United Kingdom

    1 publications · 69 citations

    1

    h-index

  4. JP
    J P. Woycheese

    University of California, Berkeley, United States

    1 publications · 58 citations

    1

    h-index

  5. JD
    Jeremy de Beer

    University of Ottawa, Canada

    1 publications · 12 citations

    1

    h-index

1–5 of 7

Institutions

6

  1. University of California, Berkeley

    Berkeley, United States

    1 h-index

    3 publications

    174 citations

  2. University of Manchester

    Manchester, United Kingdom

    1 h-index

    1 publications

    69 citations

  3. University of Windsor

    Windsor, Canada

    1 h-index

    1 publications

    12 citations

  4. Simon Fraser University

    Burnaby, Canada

    1 h-index

    1 publications

    12 citations

  5. University of Ottawa

    Ottawa, Canada

    1 h-index

    1 publications

    12 citations

  6. Libera Università Internazionale degli Studi Sociali Guido Carli

    Rome, Italy

    1 h-index

    1 publications

    12 citations

  7. University of Mississippi

    Oxford, United States

    1 publications

    13 citations

  8. University of Virginia

    Charlottesville, United States

    1 publications

    13 citations

1–8 of 6

Venues

  1. Choice Reviews Online

    CRO · 1 publications · 24 citations

    1

    h-index

  2. Business Horizons

    1 publications · 12 citations

    1

    h-index

  3. 1

    h-index

  4. Journal of Fire Protection Engineering

    1 publications · 58 citations

    1

    h-index

  5. Marketing Letters

    1 publications · 13 citations

1–5