Brand Portfolio Optimization is a strategic management framework that systematically evaluates and restructures a firm’s collection of brands to maximize overall portfolio performance by aligning brand investments with market opportunities, competitive dynamics, and corporate objectives.
5
Publications
190
Citations
10
Authors
9
Institutions
Publications per year
2017–2026
1
Parents
Publications
5
1–5 of 5
Authors
10
- DB
1
h-index
- RE
1
h-index
- SH
1
h-index
- LC
1
h-index
- GD
1
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1–5 of 10
Institutions
9
Indian Institute of Management Rohtak
Rohtak, India
1 h-index
1 publications
11 citations
University of Michigan
Ann Arbor, United States
1 h-index
1 publications
31 citations
Helios Kliniken
Berlin, Germany
1 h-index
2 publications
88 citations
Oxford Brookes University
Oxford, United Kingdom
1 h-index
1 publications
87 citations
Ross School
East Hampton, United States
1 h-index
1 publications
31 citations
University of Wisconsin–Madison
Madison, United States
1 h-index
1 publications
31 citations
Banner Thunderbird Medical Center
Glendale, United States
1 h-index
1 publications
44 citations
University of Buckingham
Buckingham, United Kingdom
1 h-index
1 publications
17 citations
1–8 of 9
Venues
- Marketing Science
1 publications · 31 citations
1
h-index
- Journal of Brand Management
1 publications · 17 citations
1
h-index
- Journal of Retailing and Consumer Services
1 publications · 11 citations
1
h-index
- Place Branding
1 publications · 87 citations
1
h-index
1–4