Concepedia

Gregory Dooley

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Statistics

Publications

1

Citations

86

H-Index

1

Active since

2005

Affiliations

Oxford Brookes University(Current)

Gregory Dooley is an author at Oxford Brookes University specializing in brand management, strategic management, and brand equity.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand ManagementBrand DevelopmentBusiness StrategyStrategic Management

Publications per year

2005–2005

1

Publications

1

Place brand architecture: Strategic management of the brand portfolio

Gregory Dooley, David Bowie · Place Branding · 2005 · 86 citations

Brand Equity, Management, Brand Strategy +9

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