Concepedia

Bop Markets

BoP Markets is a market system category denoting economic networks and exchange mechanisms specifically serving the world’s low-income populations, distinguished by their focus on inclusive business models that address poverty through sustainable development entrepreneurship.

142

Publications

8.4K

Citations

259

Authors

174

Institutions

Publications per year

2017–2026

51

Variants

Base Of The Pyramid MarketsBottom Of The Pyramid Markets

Parents

Publications

142

The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty

Aneel Karnani · California Management Review · 2007 · 829 citations

, , +12

Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View

Christian Seelos, Johanna Mair · Academy of Management Perspectives · 2007 · 740 citations · Full text

, , +14

Next generation business strategies for the base of the pyramid: new approaches for building mutual value

Choice Reviews Online · 2011 · 254 citations

, , +17

Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model

Cheryl Nakata, Kelly Weidner · Journal of Product Innovation Management · 2011 · 243 citations

, , +17

Integrated approach to understanding consumer behavior at bottom of pyramid

Saroja Subrahmanyan, J. Tomas Gomez‐Arias · Journal of Consumer Marketing · 2008 · 231 citations

, , +15

1–5 of 142

Authors

259

  1. AK
    Aneel Karnani

    University of Michigan, United States

    6 publications · 1.1K citations

    6

    h-index

  2. RS
    Ramendra Singh

    Indian Institute of Management Calcutta, India

    5 publications · 211 citations

    5

    h-index

  3. SG
    Sandeep Goyal

    Harvard University Press, United States

    5 publications · 259 citations

    5

    h-index

  4. AJ
    Anand Jaiswal

    Indian Institute of Management Ahmedabad, India

    4 publications · 206 citations

    4

    h-index

  5. TC
    Tendai Chikweche

    Western Sydney University, Australia

    4 publications · 160 citations

    4

    h-index

1–5 of 259

Institutions

174

  1. University of Michigan

    Ann Arbor, United States

    6 h-index

    8 publications

    448 citations

  2. Ross School

    East Hampton, United States

    5 h-index

    5 publications

    312 citations

  3. Lancaster University

    Lancaster, United Kingdom

    5 h-index

    7 publications

    243 citations

  4. Indian Institute of Management Calcutta

    Kolkata, India

    4 h-index

    4 publications

    158 citations

  5. Swiss Federal Institute of Aquatic Science and Technology

    Dübendorf, Switzerland

    4 h-index

    8 publications

    383 citations

  6. Western Sydney University

    Richmond, Australia

    4 h-index

    7 publications

    300 citations

  7. Harvard University Press

    Cambridge, United States

    4 h-index

    4 publications

    191 citations

  8. Swinburne University of Technology

    Melbourne, Australia

    4 h-index

    8 publications

    253 citations

1–8 of 174

Venues

  1. Journal of Consumer Marketing

    10 publications · 1.1K citations

    10

    h-index

  2. SSRN Electronic Journal

    Repository · 5 publications · 346 citations

    5

    h-index

  3. International Marketing Review

    4 publications · 194 citations

    4

    h-index

  4. Journal of Product Innovation Management

    4 publications · 608 citations

    4

    h-index

  5. Journal of Macromarketing

    4 publications · 113 citations

    4

    h-index

1–5