Concepedia

Behavioral Usage Segmentation

Behavioral Usage Segmentation is a methodological framework within usage rate segmentation that categorizes users based on observable interaction patterns with a product or service, distinguished by its focus on behavioral intensity, frequency, and temporal dynamics rather than attitudinal or demographic attributes.

19

Publications

679

Citations

60

Authors

26

Institutions

Publications per year

2017–2026

9

Parents

Publications

19

Customer retention: A usage segmentation and customer value approach

Art Weinstein · Journal of Targeting Measurement and Analysis for Marketing · 2002 · 94 citations · Full text

, , +16

Discovering behavioral segments in the mobile phone market

Hande Kımıloğlu, V. Aslıhan Nasır, Süphan Nasır · Journal of Consumer Marketing · 2010 · 88 citations

, , +17

Market-oriented Development of Plant-based Food and Beverage Products: A Usage Segmentation Approach

Emma Beacom, Joe Bogue, Lana Repar · Journal of Food Products Marketing · 2021 · 67 citations · Full text

, , +17

Classifying and Profiling Social Networking Site Users: A Latent Segmentation Approach

María‐del‐Carmen Alarcón‐del‐Amo, Carlota Lorenzo‐Romero, Miguel Ángel Gómez Borja · Cyberpsychology Behavior and Social Networking · 2011 · 53 citations

, , +14

Characterizing Internet Card User Portraits for Efficient Churn Prediction Model Design

Fan Wu, Feng Lyu, Ju Ren et al. · IEEE Transactions on Mobile Computing · 2023 · 45 citations

, , +15

1–5 of 19

Authors

60

  1. FW
    Fan Wu

    Central South University, China

    1 publications · 45 citations

    1

    h-index

  2. PP
    Paulina Papastathopoulou

    Athens University of Economics and Business, Greece

    1 publications · 28 citations

    1

    h-index

  3. SG
    Shijie Gao

    Changchun Institute of Optics, Fine Mechanics and Physics, China

    1 publications · 45 citations

    1

    h-index

  4. JH
    Jung Hee Ahn

    1 publications · 13 citations

    1

    h-index

  5. IP
    In-Beom Park

    Seoul National University, South Korea

    1 publications · 26 citations

    1

    h-index

1–5 of 60

Institutions

26

  1. University of Castilla-La Mancha

    Ciudad Real, Spain

    1 h-index

    3 publications

    159 citations

  2. Boğaziçi University

    Istanbul, Türkiye

    1 h-index

    2 publications

    176 citations

  3. Athens University of Economics and Business

    Athens, Greece

    1 h-index

    2 publications

    56 citations

  4. Shanghai Jiao Tong University

    Shanghai, China

    1 h-index

    4 publications

    132 citations

  5. Temple University

    Philadelphia, United States

    1 h-index

    1 publications

    22 citations

  6. Nanjing University

    Nanjing, China

    1 h-index

    1 publications

    24 citations

  7. University of Ljubljana

    Ljubljana, Slovenia

    1 h-index

    3 publications

    87 citations

  8. LG (South Korea)

    Seoul, South Korea

    1 h-index

    2 publications

    52 citations

1–8 of 26

Venues

  1. 1

    h-index

  2. Internet Research

    1 publications · 28 citations

    1

    h-index

  3. DOAJ (DOAJ: Directory of Open Access Journals)

    Repository · 1 publications · 40 citations

    1

    h-index

  4. Journal of Food Products Marketing

    1 publications · 67 citations

    1

    h-index

  5. Advanced Engineering Informatics

    1 publications · 33 citations

    1

    h-index

1–5