Concepedia

Behavioral Microtargeting

Behavioral Microtargeting is a data-driven marketing strategy that involves the collection and analysis of individual users' behavioral data to deliver highly personalized persuasive content, distinguished from broader targeting methods by its reliance on granular, observed online behaviors to predict and influence future actions.

12

Publications

383

Citations

34

Authors

27

Institutions

Publications per year

2017–2026

9

Parents

Publications

12

Targeting and tailoring climate change communications

Ann Bostrom, Gisela Böhm, Robert E. O’Connor · Wiley Interdisciplinary Reviews Climate Change · 2013 · 100 citations

, , +16

Boosting people’s ability to detect microtargeted advertising

Philipp Lorenz-Spreen, Michael Geers, Thorsten Pachur et al. · Scientific Reports · 2021 · 60 citations · Full text

, , +17

Enhancing geotargeting with temporal targeting, behavioral targeting and promotion for comprehensive contextual targeting

Shaohua Lian, Tingting Cha, Yunjie Xu · Decision Support Systems · 2018 · 39 citations

, , +7

Consumer reactions to online behavioural tracking and targeting

Pamela L. Alreck, Robert B. Settle · Journal of Database Marketing & Customer Strategy Management · 2007 · 38 citations · Full text

, , +14

Inside the Voter’s Mind: The Effect of Psychometric Microtargeting on Feelings Toward and Propensity to Vote for a Candidate

Lennart J. Krotzek · DOAJ (DOAJ: Directory of Open Access Journals) · 2019 · 33 citations

, , +17

1–5 of 12

Authors

34

  1. IF
    Irfan Faizullabhoy

    2 publications · 25 citations

    2

    h-index

  2. AK
    Aleksandra Korolova

    University of Southern California, United States

    2 publications · 25 citations

    2

    h-index

  3. AN
    Alexander Nill

    University of Nevada, Las Vegas, United States

    1 publications · 21 citations

    1

    h-index

  4. BY
    Ben Yuhas

    Johns Hopkins University Applied Physics Laboratory, United States

    1 publications · 21 citations

    1

    h-index

  5. MI
    Michael I. Norton

    Harvard University, United States

    1 publications · 21 citations

    1

    h-index

1–5 of 34

Institutions

27

  1. University of Oxford

    Oxford, United Kingdom

    1 h-index

    1 publications

    19 citations

  2. Graduate School Neurosciences Amsterdam Rotterdam

    Amsterdam, Netherlands

    1 h-index

    1 publications

    33 citations

  3. California State University, Sacramento

    Sacramento, United States

    1 h-index

    1 publications

    21 citations

  4. Scientific Consulting Group

    Gaithersburg, United States

    1 h-index

    1 publications

    21 citations

  5. Chicago Kent College of Law

    Chicago, United States

    1 h-index

    1 publications

    19 citations

  6. U.S. National Science Foundation

    Alexandria, United States

    1 h-index

    1 publications

    100 citations

  7. Cal Poly Humboldt

    Arcata, United States

    1 h-index

    1 publications

    19 citations

  8. Bentley University

    Waltham, United States

    1 h-index

    1 publications

    38 citations

1–8 of 27

Venues

  1. arXiv (Cornell University)

    Repository · 2 publications · 25 citations

    2

    h-index

  2. Wiley Interdisciplinary Reviews Climate Change

    1 publications · 100 citations

    1

    h-index

  3. Scientific Reports

    1 publications · 60 citations

    1

    h-index

  4. Conservation Biology

    1 publications · 21 citations

    1

    h-index

  5. SSRN Electronic Journal

    Repository · 1 publications · 19 citations

    1

    h-index

1–5