Concepedia

Basket Size Analysis

Basket Size Analysis is a quantitative analytic method in e-commerce that measures the average number of items purchased per transaction to assess customer purchasing behavior and optimize retail strategies.

24

Publications

2.3K

Citations

71

Authors

36

Institutions

Publications per year

2017–2026

11

Parents

Publications

24

Determining Where to Shop: Fixed and Variable Costs of Shopping

David Bell, Teck‐Hua Ho, Christopher S. Tang · Journal of Marketing Research · 1998 · 583 citations

, , +16

Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP

David Bell, James M. Lattin · Marketing Science · 1998 · 581 citations

, , +14

Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter

Vishal Singh, Karsten T. Hansen, Robert C. Blattberg · Marketing Science · 2006 · 197 citations

, , +15

An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions

Michael Lewis, Vishal Singh, Scott Fay · Marketing Science · 2006 · 190 citations

, , +17

Determining Where to Shop: Fixed and Variable Costs of Shopping

David Bell, Teck‐Hua Ho, Christopher S. Tang · Journal of Marketing Research · 1998 · 190 citations

, , +16

1–5 of 24

Authors

71

  1. DB
    David Bell

    University of Pennsylvania, United States

    3 publications · 1.4K citations

    3

    h-index

  2. ND
    Nicole DeHoratius

    University of Chicago, United States

    2 publications · 65 citations

    2

    h-index

  3. TH
    Teck‐Hua Ho

    University of California, Berkeley, United States

    2 publications · 773 citations

    2

    h-index

  4. VS
    Vishal Singh

    New York University, United States

    2 publications · 387 citations

    2

    h-index

  5. CS
    Christopher S. Tang

    University of California, Los Angeles, United States

    2 publications · 773 citations

    2

    h-index

1–5 of 71

Institutions

36

  1. Carnegie Mellon University

    Pittsburgh, United States

    2 h-index

    2 publications

    387 citations

  2. Universidade do Porto

    Porto, Portugal

    2 h-index

    4 publications

    130 citations

  3. University of Tennessee at Knoxville

    Knoxville, United States

    2 h-index

    4 publications

    96 citations

  4. University of Chicago

    Chicago, United States

    2 h-index

    2 publications

    65 citations

  5. University of South Australia

    Adelaide, Australia

    2 h-index

    9 publications

    240 citations

  6. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    3 publications

    1.7K citations

  7. Stockholm University

    Stockholm, Sweden

    2 h-index

    2 publications

    65 citations

  8. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    3 publications

    621 citations

1–8 of 36

Venues

  1. Marketing Science

    3 publications · 968 citations

    3

    h-index

  2. Journal of Marketing Research

    2 publications · 773 citations

    2

    h-index

  3. Journal of Consumer Behaviour

    2 publications · 78 citations

    2

    h-index

  4. SSRN Electronic Journal

    Repository · 2 publications · 35 citations

    2

    h-index

  5. Journal of Retailing and Consumer Services

    2 publications · 59 citations

    2

    h-index

1–5