Concepedia

Baseline Sales Estimation

Baseline Sales Estimation is a methodological construct in marketing mix modeling that quantifies the inherent level of sales generated by a product or service in the absence of incremental marketing activities, thereby isolating the natural demand from that stimulated by external promotional efforts.

8

Publications

920

Citations

32

Authors

25

Institutions

Publications per year

2017–2026

3

Parents

Publications

8

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Harald J. van Heerde, Kristiaan Helsen, Marnik G. Dekimpe · Marketing Science · 2007 · 409 citations

, , +13

The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications

Praveen K. Kopalle, Carl F. Mela, Lawrence C. Marsh · Marketing Science · 1999 · 252 citations

, , +17

Optimal Advertising When Envisioning a Product-Harm Crisis

Olivier Rubel, P. A. Naik, Shuba Srinivasan · Marketing Science · 2011 · 115 citations

, , +15

Change in non-alcoholic beverage sales following a 10-pence levy on sugar-sweetened beverages within a national chain of restaurants in the UK: interrupted time series analysis of a natural experiment

Laura Cornelsen, Oliver Mytton, Jean Adams et al. · Journal of Epidemiology & Community Health · 2017 · 55 citations · Full text

, , +16

Interrupted time series analysis of Canadian legal cannabis sales during the <scp>COVID</scp>‐19 pandemic

Michael J. Armstrong, Nathan Cantor, Brendan T. Smith et al. · Drug and Alcohol Review · 2022 · 34 citations · Full text

, , +12

1–5 of 8

Authors

32

  1. KH
    Kristiaan Helsen

    University of Pennsylvania, United States

    2 publications · 428 citations

    2

    h-index

  2. MG
    Marnik G. Dekimpe

    Tilburg University, Netherlands

    2 publications · 428 citations

    2

    h-index

  3. HJ
    Harald J. van Heerde

    Tilburg University, Netherlands

    2 publications · 428 citations

    2

    h-index

  4. SS
    Shuba Srinivasan

    Boston University, United States

    1 publications · 115 citations

    1

    h-index

  5. AG
    Antonio Gasparrini

    London School of Hygiene & Tropical Medicine, United Kingdom

    1 publications · 55 citations

    1

    h-index

1–5 of 32

Institutions

25

  1. Tilburg University

    Tilburg, The Netherlands

    2 h-index

    2 publications

    428 citations

  2. University of Waikato

    Hamilton, New Zealand

    2 h-index

    2 publications

    428 citations

  3. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    2 h-index

    2 publications

    428 citations

  4. Ottawa Hospital Research Institute

    Ottawa, Canada

    1 h-index

    2 publications

    68 citations

  5. Duke University

    Durham, United States

    1 h-index

    1 publications

    252 citations

  6. University of Notre Dame

    Notre Dame, United States

    1 h-index

    1 publications

    252 citations

  7. Seoul National University of Education

    Seoul, South Korea

    1 h-index

    2 publications

    24 citations

  8. University of Toronto

    Toronto, Canada

    1 h-index

    1 publications

    34 citations

1–8 of 25

Venues

  1. Marketing Science

    3 publications · 776 citations

    3

    h-index

  2. Journal of Retailing and Consumer Services

    1 publications · 24 citations

    1

    h-index

  3. Tilburg University Research Portal

    Repository · 1 publications · 19 citations

    1

    h-index

  4. Drug and Alcohol Review

    1 publications · 34 citations

    1

    h-index

  5. Preventive Medicine Reports

    PMR · 1 publications · 12 citations

    1

    h-index

1–5