Concepedia

Audio Branding

Audio Branding is a strategic auditory identity framework that systematically employs sound elements to distinguish a brand within competitive market environments.

7

Publications

153

Citations

14

Authors

10

Institutions

Publications per year

2017–2026

5

Variants

Sonic Branding

Parents

Publications

7

The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception

Johann Melzner, Priya Raghubir · Journal of Marketing Research · 2022 · 41 citations

, , +17

Visionary competence for long-term development of brands, products, and services: The trend receiver concept and its first applications at Audi

Rupert Hofmann · Technological Forecasting and Social Change · 2014 · 28 citations

, , +16

That sounds healthy! Audio and visual frequency differences in brand sound logos modify the perception of food healthfulness

Monin Techawachirakul, Abhishek Pathak, Gemma A. Calvert · Food Quality and Preference · 2022 · 21 citations

, , +13

Influencing brand personality with sonic logos: The role of musical timbre

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki et al. · Journal of Business Research · 2023 · 20 citations · Full text

, , +16

Sonic branding of meat- and plant-based foods: The role of timbre

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki et al. · Journal of Business Research · 2023 · 18 citations · Full text

, , +7

1–5 of 7

Authors

14

  1. GA
    Gemma A. Calvert

    University of Oxford, United Kingdom

    3 publications · 59 citations

    3

    h-index

  2. MT
    Monin Techawachirakul

    University of Dundee, United Kingdom

    3 publications · 59 citations

    3

    h-index

  3. AP
    Abhishek Pathak

    University of Dundee, United Kingdom

    3 publications · 59 citations

    3

    h-index

  4. KM
    Kosuke Motoki

    Miyagi University, Japan

    2 publications · 38 citations

    2

    h-index

  5. SP
    Sunghwan Park

    Seoul National University, South Korea

    1 publications · 15 citations

    1

    h-index

1–5 of 14

Institutions

10

  1. Nanyang Technological University

    Singapore, Singapore

    3 h-index

    6 publications

    118 citations

  2. Thammasat University

    Bangkok, Thailand

    3 h-index

    3 publications

    59 citations

  3. University of Dundee

    Dundee, United Kingdom

    3 h-index

    3 publications

    59 citations

  4. The University of Tokyo

    Tokyo, Japan

    2 h-index

    2 publications

    38 citations

  5. Seoul National University

    Seoul, South Korea

    1 h-index

    3 publications

    45 citations

  6. Lomonosov Moscow State University

    Moscow, Russia

    1 h-index

    1 publications

    10 citations

  7. University of Miami

    Coral Gables, United States

    1 h-index

    1 publications

    41 citations

  8. Fordham University

    New York, United States

    1 h-index

    1 publications

    41 citations

1–8 of 10

Venues

  1. Journal of Business Research

    JBR · 2 publications · 38 citations

    2

    h-index

  2. Food Quality and Preference

    1 publications · 21 citations

    1

    h-index

  3. Journal of Global Fashion Marketing

    JGFM · 1 publications · 10 citations

    1

    h-index

  4. Technological Forecasting and Social Change

    1 publications · 28 citations

    1

    h-index

  5. Journal of Marketing Research

    1 publications · 41 citations

    1

    h-index

1–5