Concepedia

Rupert Hofmann

RH

Statistics

Publications

2

Citations

64

H-Index

2

Active since

2014

Affiliations

Audi (Germany)(Current)

Rupert Hofmann is an author at Audi (Germany) specializing in strategic thinking, business, and strategic brand management.

Publications per year

2014–2019

2

Publications

2

Strategic customer foresight: From research to strategic decision-making using the example of highly automated vehicles

Nicola Schweitzer, Rupert Hofmann, Andreas Meinheit · Technological Forecasting and Social Change · 2019 · 36 citations

, , +12

Visionary competence for long-term development of brands, products, and services: The trend receiver concept and its first applications at Audi

Rupert Hofmann · Technological Forecasting and Social Change · 2014 · 28 citations

, , +16

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