Monin Techawachirakul

That sounds healthy! Audio and visual frequency differences in brand sound logos modify the perception of food healthfulness

Monin Techawachirakul, Abhishek Pathak, Gemma A. Calvert · Food Quality and Preference · 2022 · 21 citations

Business, Food Science, Marketing +13

Influencing brand personality with sonic logos: The role of musical timbre

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki et al. · Journal of Business Research · 2023 · 20 citations · Full text

Business, Marketing, Marketing Management +16

Sonic branding of meat- and plant-based foods: The role of timbre

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki et al. · Journal of Business Research · 2023 · 18 citations · Full text

Agriculture, Food Science, Marketing +7

Negative halo effects of sustainable packaging

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki et al. · Psychology and Marketing · 2023 · 13 citations · Full text

Management, Marketing, Marketing Management +16