Concepedia

Audience Duplication Analysis

Audience Duplication Analysis is a methodological framework in audience measurement that quantifies the extent of overlap in audience composition across multiple media platforms or channels to assess cross-media exposure and minimize redundancy in advertising placement.

23

Publications

1.3K

Citations

41

Authors

23

Institutions

Publications per year

2017–2026

5

Parents

Publications

23

Are News Audiences Increasingly Fragmented? A Cross-National Comparative Analysis of Cross-Platform News Audience Fragmentation and Duplication

Richard Fletcher, Rasmus Kleis Nielsen · Journal of Communication · 2017 · 388 citations · Full text

, , +17

Context matters: political polarization on Twitter from a comparative perspective

Aleksandra Urman · Media Culture & Society · 2019 · 107 citations

, , +16

Program audience duplication: A study of television inheritance effects

James G. Webster · Journal of Broadcasting & Electronic Media · 1985 · 82 citations

, , +12

Duplication of Television Viewing between and within Channels

G. J. Goodhardt, A. S. C. Ehrenberg · Journal of Marketing Research · 1969 · 74 citations

, , +16

The Internet Audience: Web Use as Mass Behavior

James G. Webster, Shu‐Fang Lin · Journal of Broadcasting & Electronic Media · 2002 · 73 citations

, , +16

1–5 of 23

Authors

41

  1. TB
    Thomas B. Ksiazek

    Villanova University, United States

    3 publications · 98 citations

    3

    h-index

  2. JG
    James G. Webster

    Northwestern University, United States

    3 publications · 208 citations

    3

    h-index

  3. GJ
    G. J. Goodhardt

    London South Bank University, United Kingdom

    3 publications · 138 citations

    3

    h-index

  4. EJ
    Elaine J. Yuan

    University of Illinois Chicago, United States

    2 publications · 33 citations

    2

    h-index

  5. RT
    Roland T. Rust

    University of Maryland, College Park, United States

    2 publications · 30 citations

    2

    h-index

1–5 of 41

Institutions

23

  1. University of South Australia

    Adelaide, Australia

    4 h-index

    9 publications

    279 citations

  2. Villanova University

    Radnor, United States

    3 h-index

    3 publications

    98 citations

  3. University of Illinois Chicago

    Chicago, United States

    2 h-index

    2 publications

    33 citations

  4. Burke Foundation

    Milwaukee, United States

    2 h-index

    2 publications

    114 citations

  5. Dartmouth College

    Hanover, United States

    1 h-index

    1 publications

    12 citations

  6. University of Warwick

    Coventry, United Kingdom

    1 h-index

    1 publications

    74 citations

  7. UNSW Sydney

    Sydney, Australia

    1 h-index

    1 publications

    35 citations

  8. California University of Pennsylvania

    California, United States

    1 h-index

    1 publications

    18 citations

1–8 of 23

Venues

  1. Journal of Broadcasting & Electronic Media

    6 publications · 319 citations

    6

    h-index

  2. Journal of Advertising Research

    JAR · 2 publications · 89 citations

    2

    h-index

  3. New Media & Society

    2 publications · 33 citations

    2

    h-index

  4. Journal of Advertising

    2 publications · 30 citations

    2

    h-index

  5. Journal of Marketing Research

    2 publications · 98 citations

    2

    h-index

1–5