Audience Convergence is a theoretical construct in media studies that denotes the phenomenon whereby diverse and once-separate audience segments coalesce into integrated or overlapping user groups through shared engagement with convergent media platforms and content ecosystems.
38
Publications
2.1K
Citations
67
Authors
44
Institutions
Publications per year
2017–2026
7
Parents
Publications
38
Media convergence: networked digital media in everyday life
Choice Reviews Online · 2012 · 169 citations
Yoram Wind, Vijay Mahajan · Journal of Interactive Marketing · 2002 · 116 citations
RETHINKING CONVERGENCE/CULTURE
James Hay, Nick Couldry · Cultural Studies · 2011 · 104 citations
1–5 of 38
Authors
67
- VM
1
h-index
- ER
1
h-index
- AM
1
h-index
- MV
1
h-index
- MRMichele Rosenthal
1 publications · 13 citations
1
h-index
1–5 of 67
Institutions
44
Swinburne University of Technology
Melbourne, Australia
1 h-index
1 publications
15 citations
Purdue University West Lafayette
West Lafayette, United States
1 h-index
1 publications
58 citations
Universidad de Murcia
Murcia, Spain
1 h-index
1 publications
23 citations
UNSW Sydney
Sydney, Australia
1 h-index
1 publications
14 citations
Multimedia University
Malacca, Malaysia
1 h-index
1 publications
25 citations
University of Illinois Urbana-Champaign
Urbana, United States
1 h-index
1 publications
104 citations
Twin Cities Orthopedics
Edina, United States
1 h-index
1 publications
38 citations
Western University
London, Canada
1 h-index
1 publications
24 citations
1–8 of 44
Venues
- Convergence The International Journal of Research into New Media Technologies
3 publications · 77 citations
3
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- Digital Journalism
2 publications · 88 citations
2
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- Cultural Studies
2 publications · 163 citations
2
h-index
- Journalism & Mass Communication Educator
JMCE · 2 publications · 53 citations
2
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- Business Horizons
1 publications · 61 citations
1
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1–5