Concepedia

Appeal Response Analysis

Appeal Response Analysis is a fundraising analytics method that systematically evaluates donor behavior and engagement metrics in response to specific appeals in order to identify patterns and optimize future fundraising strategies.

5

Publications

213

Citations

10

Authors

9

Institutions

Publications per year

2017–2026

1

Parents

Publications

5

Measuring Consumer Reactions to Sponsoring Partnerships Based upon Emotional and Attitudinal Responses

Sverre Riis Christensen · International Journal of Market Research · 2006 · 69 citations · Full text

, , +15

Targeting of Fund‐raising Appeals — How to Identify Donors

Bodo B. Schlegelmilch · European Journal of Marketing · 1988 · 54 citations

, , +15

Using Advertising Constructs and Methods to Understand Direct Mail Fundraising Appeals

William D. Diamond, Sara Gooding‐Williams · Nonprofit Management and Leadership · 2002 · 50 citations

, , +17

An experimental test of fundraising appeals targeting donor and recipient benefits

John A. List, James J. Murphy, Michael Price et al. · Nature Human Behaviour · 2021 · 26 citations

, , +10

Effects of appeal type and involvement on product disconfirmation: A cognitive response approach through product trial

Henry Assael, Michael A. Kamins · Journal of the Academy of Marketing Science · 1989 · 14 citations

, , +11

1–5 of 5

Authors

10

  1. MA
    Michael A. Kamins

    University of Southern California, United States

    1 publications · 14 citations

    1

    h-index

  2. AJ
    Alexander James

    University of Alaska Anchorage, United States

    1 publications · 26 citations

    1

    h-index

  3. SR
    Sverre Riis Christensen

    Copenhagen Business School, Denmark

    1 publications · 69 citations

    1

    h-index

  4. JJ
    James J. Murphy

    University of Alaska Anchorage, United States

    1 publications · 26 citations

    1

    h-index

  5. HA
    Henry Assael

    New York University, United States

    1 publications · 14 citations

    1

    h-index

1–5 of 10

Institutions

9

  1. National Bureau of Economic Research

    Cambridge, United States

    1 h-index

    2 publications

    52 citations

  2. Copenhagen Business School

    Copenhagen, Denmark

    1 h-index

    1 publications

    69 citations

  3. University of Southern California

    Los Angeles, United States

    1 h-index

    1 publications

    14 citations

  4. University of Edinburgh

    Edinburgh, United Kingdom

    1 h-index

    1 publications

    54 citations

  5. Australian National University

    Canberra, Australia

    1 h-index

    2 publications

    52 citations

  6. University of Chicago

    Chicago, United States

    1 h-index

    1 publications

    26 citations

  7. New York University

    New York, United States

    1 h-index

    1 publications

    14 citations

  8. University of Alabama

    Tuscaloosa, United States

    1 h-index

    1 publications

    26 citations

1–8 of 9

Venues

  1. Journal of the Academy of Marketing Science

    1 publications · 14 citations

    1

    h-index

  2. International Journal of Market Research

    1 publications · 69 citations

    1

    h-index

  3. Nature Human Behaviour

    1 publications · 26 citations

    1

    h-index

  4. Nonprofit Management and Leadership

    NML · 1 publications · 50 citations

    1

    h-index

  5. European Journal of Marketing

    EJM · 1 publications · 54 citations

    1

    h-index

1–5