App Store Monetization is a monetization strategy that specifically encompasses the methods and models employed to generate revenue from applications distributed through digital app stores, distinguished by its dependence on platform-specific economic structures, user acquisition mechanisms, and in-app transaction systems.
11
Publications
607
Citations
37
Authors
40
Institutions
Publications per year
2017–2026
7
Parents
Publications
11
Impact of Ad Libraries on Ratings of Android Mobile Apps
Israel J. Mojica Ruiz, Meiyappan Nagappan, Bram Adams et al. · IEEE Software · 2014 · 65 citations
Business, Marketing, Advertising +14
1–5 of 11
Authors
37
- KB
1
h-index
- IJ
1
h-index
- SL
1
h-index
- YA
1
h-index
- GA
1
h-index
1–5 of 37
Institutions
40
University of Southern California
Los Angeles, United States
2 h-index
4 publications
252 citations
University of California, Irvine
Irvine, United States
1 h-index
3 publications
186 citations
Bar-Ilan University
Ramat Gan, Israel
1 h-index
3 publications
186 citations
Queen's University
Kingston, Canada
1 h-index
1 publications
65 citations
The University of Texas at San Antonio
San Antonio, United States
1 h-index
1 publications
38 citations
Federal Communications Commission
Washington D.C., United States
1 h-index
1 publications
158 citations
IESE Business School
Barcelona, Spain
1 h-index
1 publications
56 citations
University of Alabama at Birmingham
Birmingham, United States
1 h-index
1 publications
17 citations
1–8 of 40
Venues
- Strategic Management Journal
SMJ · 2 publications · 122 citations
2
h-index
- International Economic Review
1 publications · 158 citations
1
h-index
- Journal of Marketing
JM · 1 publications · 25 citations
1
h-index
- Quantitative Marketing and Economics
1 publications · 31 citations
1
h-index
- Electronic Commerce Research and Applications
1 publications · 70 citations
1
h-index
1–5