Concepedia

Affective Messaging

Affective Messaging is a persuasive communication strategy that belongs to the class of emotional appeals, distinguished by its deliberate use of emotion-laden content to evoke specific affective responses in the audience, thereby influencing attitudes, judgments, or behaviors.

95

Publications

6.6K

Citations

270

Authors

142

Institutions

Publications per year

2017–2026

35

Parents

Publications

95

Mood and Persuasion

Herbert Bless, Gerd Bohner, Norbert Schwarz et al. · Personality and Social Psychology Bulletin · 1990 · 721 citations

, , +15

It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion

Joann Peck, Jennifer Wiggins · Journal of Marketing · 2006 · 351 citations

, , +17

What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram

Robert Rietveld, Willemijn van Dolen, Masoud Mazloom et al. · Journal of Interactive Marketing · 2019 · 337 citations

, , +14

Emoticons and Online Message Interpretation

Daantje Derks, Arjan E. R. Bos, Jasper von Grumbkow · Social Science Computer Review · 2007 · 328 citations

, , +17

The Multiple Affective Outcomes of AIDS PSAs

James Price Dillard, Courtney A. Plotnick, LINDA C. GODBOLD et al. · Communication Research · 1996 · 324 citations

, , +17

1–5 of 95

Authors

270

  1. PS
    Petra Sundström

    Kista Photonics Research Center, Sweden

    2 publications · 150 citations

    2

    h-index

  2. LS
    Lijiang Shen

    Pennsylvania State University, United States

    2 publications · 155 citations

    2

    h-index

  3. RZ
    René Ziegler

    University of Tübingen, Germany

    2 publications · 47 citations

    2

    h-index

  4. SA
    Saleem Alhabash

    Michigan State University, United States

    2 publications · 179 citations

    2

    h-index

  5. JP
    Joseph P. Forgas

    UNSW Sydney, Australia

    2 publications · 34 citations

    2

    h-index

1–5 of 270

Institutions

142

  1. University of Wisconsin–Madison

    Madison, United States

    4 h-index

    4 publications

    573 citations

  2. Michigan State University

    East Lansing, United States

    3 h-index

    11 publications

    1.2K citations

  3. UNSW Sydney

    Sydney, Australia

    3 h-index

    5 publications

    80 citations

  4. Florida State University

    Tallahassee, United States

    3 h-index

    9 publications

    297 citations

  5. Pennsylvania State University

    State College, United States

    3 h-index

    3 publications

    161 citations

  6. Texas Tech University

    Lubbock, United States

    2 h-index

    4 publications

    116 citations

  7. Engineering Arts (United States)

    Tempe, United States

    2 h-index

    2 publications

    351 citations

  8. University of Kentucky

    Lexington, United States

    2 h-index

    2 publications

    66 citations

1–8 of 142

Venues

  1. Health Communication

    6 publications · 337 citations

    6

    h-index

  2. Journal of Experimental Social Psychology

    4 publications · 196 citations

    4

    h-index

  3. Journal of Language and Social Psychology

    JLSP · 3 publications · 274 citations

    3

    h-index

  4. Personality and Social Psychology Bulletin

    PSPB · 3 publications · 944 citations

    3

    h-index

  5. Journal of Marketing

    JM · 3 publications · 464 citations

    3

    h-index

1–5