Adstock Modeling is a statistical modeling technique in marketing mix analysis that captures the carryover effect of advertising by representing the delayed and decaying impact of advertising exposures over time.
4
Publications
89
Citations
7
Authors
5
Institutions
Publications per year
2017–2026
0
Parents
Publications
4
Media Scheduling and Carry-over Effects
Erwin Ephron, Colin McDonald · Journal of Advertising Research · 2002 · 20 citations
Understanding Advertising Adstock Transformations
Joy V. Joseph · SSRN Electronic Journal · 2006 · 12 citations · Full text
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Authors
7
- EE
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- VS
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- JT
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- SB
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- CM
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1–5 of 7
Institutions
5
Stanford University
Stanford, United States
1 h-index
2 publications
56 citations
Cornell University
Ithaca, United States
1 h-index
1 publications
28 citations
Monash University
Melbourne, Australia
1 h-index
1 publications
13 citations
McDonald's (United States)
Oak Brook, United States
1 h-index
1 publications
20 citations
Electronic Product Services (Czechia)
Brno, Czechia
1 h-index
1 publications
20 citations
1–5 of 5
Venues
- Journal of Advertising Research
JAR · 1 publications · 20 citations
1
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- Journal of Marketing Research
1 publications · 28 citations
1
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- Market Research Society Journal
1 publications · 13 citations
1
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- Management Science
1 publications · 28 citations
1
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- SSRN Electronic Journal
Repository · 1 publications · 12 citations
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