Concepedia

Adjacent Markets

Adjacent Markets is a strategic expansion opportunity in which a platform leverages its existing network effects to enter a distinct but related market that shares complementary user bases, technologies, or infrastructures, thereby extending the platform’s value proposition beyond its core market.

32

Publications

1.9K

Citations

70

Authors

49

Institutions

Publications per year

2017–2026

12

Parents

Publications

32

A Primer on Foreclosure

Patrick Rey, Jean Tirole · Toulouse Capitole Publications (University Toulouse 1 Capitole) · 2007 · 416 citations · Full text

, , +17

Fintech and the digital transformation of financial services: implications for market structure and public policy

Erik Feyen, Jon Frost, Leonardo Gambacorta et al. · RePEc: Research Papers in Economics · 2021 · 237 citations

, , +17

Stability in turbulent times? The effect of digitalization on the sustainability of competitive advantage

Eirik Sjåholm Knudsen, Lasse B. Lien, Bram Timmermans et al. · Journal of Business Research · 2021 · 204 citations · Full text

, , +17

Markets changing, changing markets: Institutional work as market shaping

Jonathan J. Baker, Kaj Storbacka, Roderick J. Brodie · Marketing Theory · 2018 · 148 citations

, , +9

Digital Conglomerates and EU Competition Policy

Marc Bourreau, Alexandre de Streel · SSRN Electronic Journal · 2019 · 103 citations · Full text

, , +17

1–5 of 32

Authors

70

  1. HG
    Heiko Gerlach

    The University of Queensland, Australia

    3 publications · 146 citations

    3

    h-index

  2. JP
    Jay Pil Choi

    Michigan State University, United States

    3 publications · 146 citations

    3

    h-index

  3. DC
    Daniele Condorelli

    University of Essex, United Kingdom

    2 publications · 26 citations

    2

    h-index

  4. JP
    Jorge Padilla

    Compass (United States), United States

    2 publications · 26 citations

    2

    h-index

  5. PR
    Patrick Rey

    Toulouse School of Economics, France

    2 publications · 438 citations

    2

    h-index

1–5 of 70

Institutions

49

  1. The University of Queensland

    Brisbane, Australia

    3 h-index

    3 publications

    146 citations

  2. Michigan State University

    East Lansing, United States

    3 h-index

    3 publications

    146 citations

  3. University of Warwick

    Coventry, United Kingdom

    2 h-index

    2 publications

    26 citations

  4. Ifo Institute for Economic Research

    Munich, Germany

    2 h-index

    2 publications

    121 citations

  5. Vala Sciences (United States)

    San Diego, United States

    1 h-index

    1 publications

    24 citations

  6. Directorate-General Joint Research Centre

    Brussels, Belgium

    1 h-index

    1 publications

    103 citations

  7. University of Namur

    Namur, Belgium

    1 h-index

    1 publications

    103 citations

  8. University of North Carolina Wilmington

    Wilmington, United States

    1 h-index

    1 publications

    24 citations

1–8 of 49

Venues

  1. SSRN Electronic Journal

    Repository · 8 publications · 312 citations

    8

    h-index

  2. PubMed

    Repository · 3 publications · 74 citations

    3

    h-index

  3. Journal of Business Research

    JBR · 2 publications · 266 citations

    2

    h-index

  4. Toulouse Capitole Publications (University Toulouse 1 Capitole)

    Repository · 2 publications · 438 citations

    2

    h-index

  5. IEEE Transactions on Power Systems

    1 publications · 33 citations

    1

    h-index

1–5