Shih‐Tung Shu

Statistics

Publications

Citations

232

H-Index

Active since

2005

Affiliations

National Kaohsiung First University of Science and Technology(Current)

National University of Kaohsiung

National Kaohsiung University of Science and Technology

Shih‐Tung Shu is an author at National Kaohsiung First University of Science and Technology specializing in marketing, business, and marketing management.

Publications per year

2005–2020

Publications

Novelty in Theme Park Physical Surroundings: An Application of the Stimulus–Organism–Response Paradigm

Ching-Hung Chang, Shih‐Tung Shu, Brian King · Asia Pacific Journal of Tourism Research · 2013 · 100 citations

Management, Marketing, Tourism Management +16

The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences

Shih‐Tung Shu, Veronica Wong, Nick Lee · Journal of Strategic Marketing · 2005 · 35 citations

Management, Innovation Management, Knowledge Management +15

Consumer Ethnocentrism, Self-Image Congruence and Local Brand Preference: A Cross-National Examination

Shih‐Tung Shu, Stephen Strombeck, Chia-Ling Hsieh · Asia Pacific Management Review · 2013 · 29 citations

Business, Marketing, Marketing Management +14

Market segmentation, service quality, and overall satisfaction: self-organizing map and structural equation modeling methods

Nai‐Hua Chen, Stephen Chi‐Tsun Huang, Shih‐Tung Shu et al. · Quality & Quantity · 2011 · 23 citations

Business, Marketing, Marketing Management +17

Relationship between self-presentation, exercise dependence, and perceived body image

Chiu-Chen Chang, Pan Ming-chu, Shih‐Tung Shu · International Journal of Sport and Exercise Psychology · 2018 · 13 citations

Education, Behavioral Sciences, Psychology +16

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