Stephen Strombeck

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Active since

2008

Affiliations

National Kaohsiung First University of Science and Technology(Current)

Stephen Strombeck is an author at National Kaohsiung First University of Science and Technology specializing in business, consumer behavior, and marketing.

Publications per year

2008–2013

Publications

Situational influences on service quality evaluations

Stephen Strombeck, Kirk L. Wakefield · Journal of Services Marketing · 2008 · 45 citations

Business, Marketing, Consumer Behavior +15

Consumer Ethnocentrism, Self-Image Congruence and Local Brand Preference: A Cross-National Examination

Shih‐Tung Shu, Stephen Strombeck, Chia-Ling Hsieh · Asia Pacific Management Review · 2013 · 29 citations

Business, Marketing, Marketing Management +14

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