Concepedia

Nai‐Hua Chen

NC

Statistics

Publications

9

Citations

335

H-Index

9

Active since

2008

Affiliations

Chienkuo Technology University(Current)

National Kaohsiung First University of Science and Technology

Nai‐Hua Chen is an author at Chienkuo Technology University specializing in consumer research, marketing, and consumer behavior.

Top concepts

MarketingConsumer ResearchBusinessManagementConsumer BehaviorConsumer Decision MakingHealthFood ChoiceFood PolicyTechnology

Publications per year

2008–2021

9

Publications

9

Factors influencing consumers’ attitudes towards the consumption of edible flowers

Nai‐Hua Chen, Sherrie Wei · Food Quality and Preference · 2016 · 91 citations

Food Choice, Food Marketing, Consumer Decision Making +12

Extending a TAM–TTF model with perceptions toward telematics adoption

Nai‐Hua Chen · Asia Pacific Journal of Marketing and Logistics · 2019 · 67 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +20

Domestic Technology Adoption: Comparison of Innovation Adoption Models and Moderators

Nai‐Hua Chen, Stephen Chi‐Tsun Huang · Human Factors and Ergonomics in Manufacturing & Service Industries · 2015 · 47 citations

Innovation Adoption, Behavioral Decision Making, Digital Marketing +24

ONLINE SHOPPING ORIENTATION AND PURCHASE BEHAVIOR FOR HIGH-TOUCH PRODUCTS

Nai‐Hua Chen · International Journal of Electronic Commerce Studies · 2015 · 33 citations · Full text

Why buy organic rice? genetic algorithm‐based fuzzy association mining rules for means‐end chain data

Nai‐Hua Chen, Chi‐Hsun Lee, Chi‐Tsun Huang · International Journal of Consumer Studies · 2015 · 25 citations

Engineering, Agricultural Economics, Consumer Research +24

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