Concepedia

Chi‐Hsun Lee

CL

Statistics

Publications

5

Citations

274

H-Index

5

Active since

2001

Affiliations

National United University(Current)

Kun Shan University

National Cheng Kung University

Chi‐Hsun Lee is an author at National United University specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionCultureService QualityDigital MarketingConsumer Decision Making

Publications per year

2001–2017

5

Publications

5

Consumer online flow experience

Chi‐Hsun Lee, Jyh Jeng Wu · Industrial Management & Data Systems · 2017 · 134 citations

Customer Experience, Customer Satisfaction, Flow Experience +17

Service failures away from home: benefits in intercultural service encounters

Clyde A. Warden, Tsung‐Chi Liu, Chi‐Tsun Huang et al. · International Journal of Service Industry Management · 2003 · 75 citations

Ethnicity, Customer Satisfaction, Education +22

Why buy organic rice? genetic algorithm‐based fuzzy association mining rules for means‐end chain data

Nai‐Hua Chen, Chi‐Hsun Lee, Chi‐Tsun Huang · International Journal of Consumer Studies · 2015 · 25 citations

Engineering, Agricultural Economics, Consumer Research +24

Fatal Service Failures Across Cultures

Tsung‐Chi Liu, Clyde A. Warden, Chi‐Hsun Lee et al. · Journal of Hospitality & Leisure Marketing · 2001 · 25 citations

Customer Satisfaction, Safety Science, Consumer Research +17

The Effects of Price Consciousness, Brand Consciousness and Familiarity on Store Brand Purchase Intention

Chi‐Hsun Lee · 2008 · 15 citations

Consumer Uncertainty, Digital Marketing, Consumer Study +20

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