Concepedia

Author

Hye-Jin Paek

University of Georgia

Also Known As

Hye-Jin Paek

4

Publications

93

Citations

2

H-Index

13

Concepts

All Affiliations

University of Georgia
HP

About

Hye-Jin Paek is an author at University of Georgia specializing in interactive marketing, marketing communication, and fashion.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Arts

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1

37

2

Management

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1

37

3

Gender Studies

1

1

37

4

Marketing

1

1

37

5

Media Studies

1

1

37

Hye-Jin Paek

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2

Publications

93

Citations

2

H-Index

YearCitations

Age-dependent effects of food advergame brand integration and interactivity

Nora J. Rifon, Elizabeth Taylor Quilliam, Hye-Jin Paek,

International Journal of Advertising

2014

56

A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising

Hye-Jin Paek, Michelle R. Nelson

Journal of Promotion Management

2007

37

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