Concepedia

Hye-Jin Paek

HP

2

Publications

93

Citations

2

H-Index

2007

Active since

Affiliations

University of Georgia(Current)

Hye-Jin Paek is an author at University of Georgia specializing in interactive marketing, marketing communication, and fashion.

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Publications per year

2007–2014

2

Publications

2

Age-dependent effects of food advergame brand integration and interactivity

Nora J. Rifon, Elizabeth Taylor Quilliam, Hye-Jin Paek et al. · International Journal of Advertising · 2014 · 56 citations

A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising

Hye-Jin Paek, Michelle R. Nelson · Journal of Promotion Management · 2007 · 37 citations

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