Concepedia

Alexandra J. Campbell

AJ

11

Publications

1.2K

Citations

11

H-Index

1996

Active since

Affiliations

York University(Current)

Alexandra J. Campbell is an author at York University specializing in business, management, and business strategy.

Top concepts

BusinessManagementBusiness StrategyStrategic ManagementMarketingRelationship MarketingSupply Chain ManagementClient-supplier RelationshipsTradeSupply Chain

Publications per year

1996–2003

11

Publications

11

Creating customer knowledge competence: managing customer relationship management programs strategically

Alexandra J. Campbell · Industrial Marketing Management · 2003 · 367 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +10

Effect of Environmental Dynamism on Relational Governance in Manufacturer-Supplier Relationships: A Contingency Framework and an Empirical Test

Ashwin W. Joshi, Alexandra J. Campbell · Journal of the Academy of Marketing Science · 2003 · 186 citations

Environmental Dynamism, Supplier Relationship, Organization-environment Relationship +13

Do Customer Partnerships Improve New Product Success Rates?

Alexandra J. Campbell, Robert G. Cooper · Industrial Marketing Management · 1999 · 180 citations

Consumer-driven Product Development, Customer Satisfaction, Management +6

Relationship marketing in consumer markets: A comparison of managerial and consumer attitudes about information privacy

Alexandra J. Campbell · Journal of Direct Marketing · 1997 · 153 citations

Red Flag, Customer Satisfaction, Digital Marketing +16

Buyer‐supplier partnerships: flip sides of the same coin?

Alexandra J. Campbell · Journal of Business and Industrial Marketing · 1997 · 61 citations

Negotiation, Client-supplier Relationships, Brand Strategy +17

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