Concepedia
Statistics
Publications
7
Citations
235
H-Index
Active since
2015
Affiliations
Peking University(Current)
Kyung Hee University
Yeujun Yoon is an author at Peking University specializing in business, business economics, and advertising.
Publications per year
2015–2020
Factors affecting platform default risk in online peer-to-peer (P2P) lending business: an empirical study using Chinese online P2P platform data
Yeujun Yoon, Yu Li, Feng Yan · Electronic Commerce Research · 2018 · 59 citations
Business, Finance, Risk Management +17
The Impact of Word of Mouth via Twitter On Moviegoers’ Decisions and Film Revenues
Yeujun Yoon, Charin Polpanumas, Young Joon Park · Journal of Advertising Research · 2017 · 49 citations
Social Sciences, Marketing, Marketing Management +17
Lenders and Borrowers' Strategies in Online Peer-to-Peer Lending Market: An Empirical Analysis of Ppdai.com
Feng Yan, Xinlu Fan, Yeujun Yoon · 2015 · 43 citations
Business, Business Economics, Finance +14
An Empirical Examination of the Development and Impact of Star Power in Major League Baseball
Michael Lewis, Yeujun Yoon · Journal of Sports Economics · 2016 · 43 citations
Management, Business Economics, Economics +11
Advertising and price competition in a manufacturer-retailer channel
Tat Y. Chan, Chakravarthi Narasimhan, Yeujun Yoon · International Journal of Research in Marketing · 2017 · 19 citations
Business, Business Economics, Economics +14
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