Concepedia

M.T. Cunningham

MC

14

Publications

1.3K

Citations

13

H-Index

1969

Active since

Affiliations

University of Manchester(Current)

Manchester University

Manchester School of Architecture

M.T. Cunningham is an author at University of Manchester specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementCustomer SatisfactionConsumer ResearchMarketing StrategyRelationship MarketingIndustrial Organization

Publications per year

1969–1996

14

Publications

14

Interaction, relationships and networks in business markets: an evolving perspective

Peter W. Turnbull, David Ford, M.T. Cunningham · Journal of Business and Industrial Marketing · 1996 · 574 citations

International Marketing, Imp Research, Imp Group +22

Customer analysis for strategy development in industrial markets

Nigel Campbell, M.T. Cunningham · Strategic Management Journal · 1983 · 183 citations

Marketing Analytics, Customer Satisfaction, Client-supplier Relationships +20

A study in successful exporting

M.T. Cunningham, R.I. Spiegel · European Journal of Marketing · 1971 · 132 citations

Export Activities, Firm Performance, International Marketing +23

International Marketing and Purchasing of Industrial Goods Features of a European Research Project

M.T. Cunningham · European Journal of Marketing · 1980 · 108 citations

Customer Satisfaction, International Marketing, Trade +21

Understanding consumers' preferences for dental service.

Goutam Chakraborty, G J Gaeth, M.T. Cunningham · PubMed · 1993 · 68 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +16

Rows per page

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