Concepedia

O. S. Ibidunni

OS

Statistics

Publications

4

Citations

165

H-Index

4

Active since

2009

Affiliations

Covenant University(Current)

O. S. Ibidunni is an author at Covenant University specializing in strategic management, management, and marketing.

Top concepts

BusinessMarketingManagementBrand StrategyBusiness StrategyStrategic ManagementBrand DevelopmentMarketing StrategyProduct ManagementBranding

Publications per year

2009–2014

4

Publications

4

PRODUCT DIFFERENTIATION: A TOOL OF COMPETITIVE ADVANTAGE AND OPTIMAL ORGANIZATIONAL PERFORMANCE (A STUDY OF UNILEVER NIGERIA PLC)

Joy Dirisu, Oluwole Iyiola, O. S. Ibidunni · European Scientific Journal ESJ · 2013 · 116 citations · Full text

Resource-based View, Brand Equity, Corporate Strategy +14

PRODUCT INNOVATION, A SURVIVAL STRATEGY FOR SMALL AND MEDIUM ENTERPRISES IN NIGERIA

O. S. Ibidunni, Oluwole Iyiola, Ayodotun Stephen Ibidunni · Covenant University Repository (Covenant University) · 2009 · 22 citations · Full text

Innovation Evaluation, Innovation Adoption, Brand Strategy +19

Determinants of food security among rural farming households in Ogun State, Nigeria.

A. O. Otunaiya, O. S. Ibidunni · Journal of sustainable development in Africa · 2014 · 15 citations

Local Food Systems, Economics, Livelihood Security +9

Marketing Mix as Tools for Achieving Competitive Advantage in Nigerian Market Place: Multi-National and Indigenous Companies in Perspective

O. S. Ibidunni · Journal of Marketing Development and Competitiveness · 2011 · 12 citations

International Marketing, Indigenous Companies, Brand Strategy +19

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