Se‐Bum Park

Better moods for better eating?: How mood influences food choice

Meryl P. Gardner, Brian Wansink, Brian Wansink et al. · Journal of Consumer Psychology · 2014 · 216 citations

Social Sciences, Nutrition, Psychology +12

An examination of factors influencing consumer adoption of short message service (SMS)

Gil Son Kim, Se‐Bum Park, Jungsuk Oh · Psychology and Marketing · 2008 · 189 citations

Business, Information Systems, Marketing +14

Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease

Alice M. Tybout, Brian Sternthal, Prashant Malaviya et al. · Journal of Consumer Research · 2005 · 99 citations

Social Sciences, Psychology, Individual Differences +5

The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market

Dae Ryun Chang, Se‐Bum Park · Journal of Product Innovation Management · 2012 · 21 citations · Full text

Business, Marketing, Marketing Management +10

Different routes to metacognitive judgments: The role of accuracy motivation

Se‐Bum Park, Sung Joo Bae · Journal of Consumer Psychology · 2013 · 13 citations

Education, Behavioral Sciences, Psychology +12