Concepedia

Pete Naudé

PN

18

Publications

1.4K

Citations

14

H-Index

1993

Active since

Affiliations

University of Bath(Current)

Manchester School of Architecture

University of Manchester

University of Leeds

Pete Naudé is an author at University of Bath specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingBusiness StrategyConsumer ResearchMarketing InsightsMarketing ManagementMarketing CommunicationStrategic ManagementRelationship Marketing

Publications per year

1993–2007

18

Publications

18

Assessing Relationship Quality

Pete Naudé, Francis Buttle · Industrial Marketing Management · 2000 · 404 citations

Intimate Relationship, Quality Criterion, Management +3

Network pictures: concepts and representations

Stephan C. Henneberg, Stefanos Mouzas, Pete Naudé · European Journal of Marketing · 2006 · 249 citations

Network Pictures, Brand Strategy, Education +19

Identifying the determinants of internal marketing orientation

Pete Naudé, Janine Desai, John Murphy · European Journal of Marketing · 2003 · 146 citations

Customer Satisfaction, Employee Attitude, Workplace Satisfaction +14

The marketing strategies of universities in the United Kingdom

Pete Naudé, Jonathan Ivy · International Journal of Educational Management · 1999 · 131 citations

Marketing Analytics, Customer Satisfaction, Marketing Task +11

Perceptual gaps and similarities in buyer–seller dyadic relationships

Bradley R. Barnes, Pete Naudé, Paul Michell · Industrial Marketing Management · 2006 · 81 citations

Relationship Marketing, Consumer Decision Making, Consumer Uncertainty +6

Rows per page

1–5 of 18