12
Publications
1K
Citations
11
H-Index
1989
Active since
Po‐Young Chu is an author at National Yang Ming Chiao Tung University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingBusiness StrategyStrategic ManagementStrategyGlobal StrategyConsumer ResearchMarketing StrategyInternational Management
Publications per year
1989–2015
12
12
Agility index in the supply chain
Ching-Torng Lin, Hero Chiu, Po‐Young Chu · International Journal of Production Economics · 2005 · 572 citations
Countering negative country‐of‐origin effects
Po‐Young Chu, Chia‐Chi Chang, Chia‐Yi Chen et al. · European Journal of Marketing · 2010 · 69 citations
International Marketing, Consumer Research, Brand Strategy +24
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