Chia‐Yi Chen is an author at Nanya Technology (Taiwan) specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementBrandingEconomicsLeadershipEngineeringGeopoliticsBrand EquityGlobalization
Publications per year
2010–2010
2
2
Countering negative country‐of‐origin effects
Po‐Young Chu, Chia‐Chi Chang, Chia‐Yi Chen et al. · European Journal of Marketing · 2010 · 69 citations
International Marketing, Consumer Research, Brand Strategy +24
Rows per page
1–2 of 2