M. Paula Fitzgerald

Marketing the Host City: Analyzing Exposure Generated By a Sport Event

B. Christine Green, Carla A. Costa, M. Paula Fitzgerald · International Journal of Sports Marketing and Sponsorship · 2003 · 68 citations

Social Sciences, Marketing, Marketing Management +9

Encouraging People to save for their Future: Augmenting Current Efforts with Positive Visions of the Future

Pam Scholder Ellen, Joshua L. Wiener, M. Paula Fitzgerald · Journal of Public Policy & Marketing · 2011 · 48 citations

Social Sciences, Psychology, Social Psychology +17

How confusion impacts product labeling perceptions

M. Paula Fitzgerald, Karen Russo Donovan, Jeremy Kees et al. · Journal of Consumer Marketing · 2019 · 33 citations

Business, Marketing, Marketing Management +17

Gender issues and consumer behaviour

M. Paula Fitzgerald · Journal of Retailing and Consumer Services · 1997 · 30 citations

Social Sciences, Gender Studies, Marketing +14

Understanding demographic effects on marketing communications in services

M. Paula Fitzgerald, David C. Arnott · International Journal of Service Industry Management · 1996 · 23 citations

Business, Marketing, Marketing Management +17